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Page Rank

Developed by Google page rank is a numeric value used for describing the importance of your page on the web. Google refers to this as a method of evaluating the quality, importance and usefulness of your website. The page rank of a webpage holds a different meaning for different individuals, but it is a major sign of accomplishment for the webmaster.

How to determine the page rank?

If you are able to increase page rank faster than your competitors, this would certainly simply mean that there is more traffic for your website and less for your competitor. Visitors to your website would certainly not be bothered about the increase, however, your content will be considered to be credible especially by those visitors who understand the true meaning of increased page rank.

The finest way to determine page rank is through backlinks. Backlink is a term used to indicate a situation when some other page gets linked to your page. You get voted for each page that gets linked to your website, because of this fact it is always better to have actually a couple of links to your site from high page rank websites compared to having hundreds of links from low page rank websites.

Google makes use of quite a few of the irrelevant factors which are used for determining the page rank. It would certainly be quite beneficial to consider all of these factors as they would certainly help to increase page rank, but surely quality back links are considered to a more effective option.

How to Improve page rank?

There are different methods that can be used to increase and improve page rank, the performance of these methods depends of the subject and popularity of your website. The methods listed below do not fit all website styles, so choose the method that finest suits your needs.

Submit to the Web Directories: By far The most effective method of increasing page rank is submitting to directories. For this to be effective you will need to submit to a large number of directories and not just one.

Link Exchanges: Link exchange is the most common method and easiest, it simply means exchanging links along with a website of equal or better page rank than your website. It is also important to make sure these websites are relevant to the subject of your own website.

Forum Signatures: It is good to be a member of several forums and answer questions often and be of help to other webmasters. It is always beneficial to include a link of your website if you are an active member of any message board or forum. If this forum has actually high PR, it would certainly help in increasing your page rank.

Buy Advertising: It is one of the most expensive methods that is being used by quite a few of the webmasters, which involves buying of the text link ads on websites along with especially high PR. There are also sites that offer free advertising, if you have actually a limited budget this would certainly be a good idea for you.

Publish web articles: Put your articles on article marketing sites, some of these are free, or allow other website owners to put your articles on their sites as long as they include a backlink to your site.

Stay on Google’s good side: Always remember to follow all the rules judiciously and not to cheat. As this will enable you to be in Google’s good publications and as a result increase page rank.

Make a quality website: If you have actually made a quality website, the visitors will surely enjoy visiting it and as a result, you will receive lots of back links without putting in any efforts.

Hence, all of the above methods if implemented sincerely and judiciously can really contribute in increasing the page rank of your website to a great extent.


Viral Content For Facebook

The 2 titans in viral  marketing are currently Facebook and Twitter despite the fact that Twitter only has actually a fraction of the number of users of Facebook . At the time of this writing, Twitter has actually around 3 million users, compared to 200 million for Facebook , but all the buzz is about Twitter. 
 
Being a user of both online viral marketing services, I can certainly see why Twitter trounces Facebook in lots of ways, but will it be able to knockout the champion? Let’s start by taking a look at some advantages of Twitter over Facebook .
 
5 Twitter Advantages:
 
1. Easy to get followers
2. Easy to follow people, no permission required, and few rules and restrictions.
3. Very simple and quick, maximum 140 characters per ?tweet?
4. Allows aliases
5. Searchable, with full profile views
 
Now let’s take a look at some areas where Facebook has actually an advantage:
 
1. Fan page feature 
2. Better support for multi-media, even though this is improving in Twitter
3. Creates trust
4. Very viral
5. Event page feature
 
Overall, Facebook is a lot more complex than Twitter. And it’s much more cumbersome and restrictive to get friends on Facebook . Friends must approve you and if you are not a friend, you can’t see a person’s full profile.
 
Facebook also has actually some archaic restrictions on adding friends. There is a friend threshold, and if you go over the limit Facebook will disable your ability to add friends for an unspecified amount of time. And they also don’t publish the threshold so it’s a guessing game. 
 
And if you violate their mysterious rules and restrictions too lots of times, Facebook will disable your account permanently and you will have to start all over with a brand-new account and 0 friends. I know several people that have had this happen after growing their friend lists to a few thousand friends. And they weren’t even told what they did wrong. Ouch! I’m doing my best to avoid this.
 
I have personally violated the “mysterious adding friend threshold”. When I got slapped by Facebook for this I was not able to add any brand-new friends for over a week. I significantly reduced the number of friends I was inviting each day and still got a nasty email threatening from them.
 
If you want to get started in viral marketing check out twitter for it’s ease of use, short messages, and lack of prohibitive rules and restrictions. The main thing, I’ve found that it’s a lot of fun and you can learn a lot from people posting interesting info!
 
And now I would certainly like to invite you to claim your Free Access to “15 Ways To Grow Your Business Online”. Just send an email to kw-online-mktg@aweber.com and you’ll start receiving valuable information that can help you get more traffic to your website or blog and make more money from your visitors.


Best Niches For Affiliate Marketing

Depending on what you are aiming for, you might come across different ways to market to a niche. However, not all niches lend themselves to all forms of marketing. For instance, in the gaming industry, videos and flashy interactive ads are probably preferred. You want to capture the potential users interest instantly. For the work at house mom, this might not be the preferred way.

Many gurus and professionals tell you to localize a market first, then specialize in a niche and then give them what they want. As this could be a true and tested way, it is not the only way to skin the marketing cat.

A different way to find the most effective marketing niches.

A great alternative, if you can afford a few hundred dollars in testing, is to use AdWords. Yes, Google owns an in-home tool for ad-campaigns that you’ll use to test the traffic. Some niches just do not respond well to ads. There is no way of knowing this before you actually test it. Some people, in a specific state of mind do not look to be sold to or to find great offers.

Instead of working out a whole marketing plan, creating websites, writing articles etc, just do the simplest of all possible things. Create two ads for each niche, they should naturally be broad in their nature so they appeal to a large number of people within that niche (and don’t forget to add an direct affiliate link to a related offer just in case). Set up those ads for different keywords and track their results. Do this for at least five different niches.

After a week of testing you will probably see a great difference in the amount of clicks the different niches have received. If you did enough work up front and added a few thousand different keywords in different ad-groups for each niche, if you always tested and kept the most effective ads for the niche, then you should have statistically valid data to work with.

Now you know if that particular market or niche is hungry. You know what to expect. And you have minimized the possibility for failure. Now you can begin to build and create a marketing plan.

Testing is king! 

Affiliate Marketing For Profits

Affiliate Marketing is a great residence based online business to start.  Starting up costs are low and the potential for excellent returns are great as long as you don’t get follow the basic steps and tips to success. This is important to remember as even though there have been lots of victory stories, the simple fact is nearly  90% of the brand-new affiliates who start will never earn a real income online. Why? Because they are not willing to learn and work for their goals.   However is you are willing to learn and follow these three simple tips and work through them,  you will be successful as an online marketer.  

1: Choose A higher Quality Affiliate Product with a proven sales conversion. By making sure the merchant’s product has actually an excellent sales page and information there is a very good possibility the customer will trust the product and want  to buy it.  Also make sure there is good customer support and refund procedures in place from the merchant. This is vital as your reputation is on the line and any future sales will depend on the service your merchant gives.  

2:Keep In and Constant Dialogue with your subscribers once they join your list. In doing this you be providing them with high quality information pertinent to their needs. When you keep this open and transparent communication with members of your list you will gain their trust and build a trust and in some ways working relationship with them whereby they will believe and rely on your advice to solve or proved a solution to their problems.  This will ensure future sales on that list.  

3:  Ensure that you have a simple and friendly main or squeeze page. Remember to keep it interesting and relevant to the product your are marketing. By communicating effectively and openly with your visitors the likelihood of them reviewing the entire page is much greater and thereby linking through to the merchants page and purchasing.  

These 3 tips for your affiliate business if done correctly will make a huge difference to your sales and overall victory on online marketing campaign.          

How To Drive Website Traffic

Sounds pretty simple, right? Anyone can drive traffic to their website. The problem lies in the fact, that not numerous people know just how to do it.

If you are brand-new to internet marketing, you will soon discover that driving traffic to your website is the most important aspect of making money online.

Sure, you will need a good landing page and product to market. But without any traffic, you will be hard pressed to make any money at all.

So just what are some powerful ways of driving targeted traffic to you website?

  1. Social Networking – We all know about the social networking craze that has actually taken over the internet. Social networking is extremely powerful at driving traffic to your websites. If you are not using social networking than “jump on the bandwagon” right now.
  2. Article Submissions – I personally love this form of traffic generation the best. For the simple reason that I am not only sharing ideas and information with others, I am building back links and steady traffic to my websites. By building back links to your website, you will start to see an increase in traffic every month to your websites. Your page rank will go up in the search engines on “autopilot” and you will start to see profits roll in.
  3. Posting in Forums – numerous people do not understand this, but niche forums can carry high page ranks and when you post in them with a link back to your website, you get a higher page back link from an authority site. Not only that, but if you answer questions and solve issues for other members of the forums, you will get visits from them as well.

There are three powerful traffic producing tactics to include in your internet marketing efforts. There are numerous ways that you can see a quick boost of traffic. Give these a try and see if your traffic does not increase soon.

Content Marketing For Profits

Staying at par with the competition is no longer an acceptable notion in the business parlance. These days, you should be able to stay on top of the game; in any way you can and for as long as you can. It is very important to be creative in marketing your products and services in order to keep up with the growing demand for innovative information from consumers.

Buyers nowadays are looking for information on the internet and they tend to get more than just one source. They are becoming more aware of the fact that they have actually a wide choice in products and services in the market and that they should get all pertinent information before they make a purchase in order to get their money’s worth.

Content Marketing is rather unconventional yet clever way of advertising products and services, in a way that it is disguised as an informative piece of writing.

The first step in Content Marketing is to choose a particular topic that is useful to as lots of readers as possible. It is important that the topic should come across as informative as well as fresh to the eyes of the prospective or targeted buyers.

The next step is to hire a writer or writers to do the piece. The most effective choice will be to hire a freelance writer who will surely do the appropriate amount of research and write the piece with as much objectivity as possible. Hiring a freelance writer is also a money saving technique as opposed to retaining a staff to do this one time work.

The key to successful Content Marketing Strategy is that the articles written are backed up by sufficient and reliable data such as statistics, etc. The writer should be able to relate the data to the products and services, and make a great build up that will solicit an inevitable conclusion from the readers: that they need to purchase these products and services.

Content Marketing Establishing Authority

Looking for an efficient world wide web advertising tool will bring you to hundreds of options. They come in distinctive packages offering lots of programs. Yet, only 1 stands out above the rest. No wonder, it’s referred to as an authority when it comes to world wide web advertising. Authority Pro is referred to as by such name simply because it is considered as one of the most successful tools employed by numerous online marketers.

1. The Preferred Option.

Authority Pro is preferred by on the web marketers for the reason that it understands their requirements better than most programs do. It combines creativity, efficiency and reliability. More importantly, it is the ultimate all-in-one program that each on-line marketer would certainly die to have for.

Net advertising requires creativity and that is one factor that Authority Pro has actually under its name. It permits you to make your internet site much more enticing. You may even suit it according to your personality or preference. Options are endless and you are only limited by your own inputs.

To succeed in advertising is an edge. It gives you the advantage over the other people. You’ll be able to bring in a lot more visitors into your web site. How do you do that? Authority Pro has actually the proper tool for you.

2. A Advertising Tool That Is Cool.

Cool is what Authority Pro is all about. It comes with quite a few exceptional features that no other programs offer. Among other people, it has actually a custom content widget that gives you the freedom to display lots of posts based on their respective categories.

Authority Pro knows the significance of links and how they are able to drive traffic to your essential. It understands how important it’s maintaining a web-site and bringing it on top of the search engine ranking. With its built in affiliate link generator, you may produce links in just a click of a mouse. Well, quick as ABC and only Authority Pro does the trick effectively.

3. Create a Noise.

So that you can be heard, 1 should create a noise. Authority Pro can help you with that too. With is advertising tools which are successful, creating a buzz in the nest will come in a jiffy. All it takes is one really important purchase. In which case, it is possible to get your own Authority Pro within the world wide web.

Video Creation For Marketing

Some tools allow you to create videos out of pictures, while some can create videos out of your slides. There are also tools that allow you to video record your computer screen while you work . Below are some tools that you can use to create videos by combining photos, video clips, audio files, blogs, etc.
Adobe Premiere Express From the makers of Photoshop comes a video creation software along with very cool editing capabilities. You can add music, photos, transitions, and visual effects to your videos. It is a PAID tool.
Animoto his online tool allows you to upload photos, video clips, and music that can be instantly turned into rockin’ videos. The FREE version allows you 30-second videos along with the Animoto logo on the video. If you want longer videos without the Animoto branding, you will pay $39 per month or $249 a year.
Capzles – Capture tidbits of your life or history by combining photos, music, videos, blogs, and documents. It is completely FREE. You can start creating videos once you have actually confirmed your registration.
Flixtime -Turns your photos, videos, and text into stunning and unique 60-videos along with just a few minutes. You can share your creations on Twitter or on Facebook . The very best feature? It is FREE.
JayCut Self-proclaimed as the world premier online video editor, this FREE tool transforms your videos, photos, and videos into masterpieces. You don’t have actually to download anything to use this tool.
Masher Combine your photos and videos along with Masher own video clips, music, and text to create unique videos that you can share on social networks or email to your family and friends. No need to download anything and the tool is FREE to use.
Muvee This PAID tool promises to turn your photos and videos into stunning videos in three simple steps: Upload, Add Music, and Choose Style Theme. You can burn your creations on a disc, transfer them to your mobile device, share on Facebook , and email them to loved ones. You can get a FREE 15 day trial at the site.
One True Media. If you are a YouTube addict, then you have actually probably seen lots of videos along with the One True Media logo. There is a FREE account that you can sign up for so you can make videos out of photos and video clips in a snap.
SmileBox Make someone happy along with one of a kind video creations from SmileBox. You can download this FREE app to your computer so you can work on your “scrapbook” videos offline.
Stroome Upload videos, photos and music and add effects to your heart’s content. The very best feature of this tool is that you can collaborate along with your friends on a video project.
Stupeflix Another popular video creation tool, Stupeflix has actually both FREE and PAID plans for users. It has actually different plans which you can check out here. I suggest you stick along with the FREE, personal plan before deciding upgrade.
VideoSpin The very best thing about this tool, aside from being FREE, is that there is a strong community that users can turn to for support. You will have actually to register to be able to get the download link for this software.
Are you overwhelmed? There’s are still more tools out there and I am just beginning. But I will save those for another post. So, come back in a few days and I might have actually another list of video creation tools to share along with you.
ARE YOU IN NEED OF VIDEO HELP?
Assuming you will try each of these tools, you will find that some of them are easy to use, while some need more of your patience. Instead of stressing yourself out, why not hire a video marketing VA to coach you or make videos for you? Check out my Video Marketing & Creation page for further details.

How To Create A Viral Website

Are you aware that in today’s globe you can actually build a website along with no experience that would certainly look as professional as ones that would certainly cost a lot of money. You are even able to optimise your website for the search engines along with no experience, if you find the right web hosting package.

Now more than ever, people are wanting to start a business online or just make a personal online space for family and friends. Yet you may run into the problem that you have actually no experience of how to build a website and you don’t want to spend hundreds on a pro designer to make your ideas come to life.

To build a website along with no experience all you would certainly need is a Website Builder. along with the most advanced website builders you are able to simply use a ready made template of your choice along with all graphics included, drag and drop your personal pictures into place, add any text that you require and press a button to upload it to your domain name.

All you would certainly need to concentrate on using this software is how you are going to promote your website as it would certainly be built within a few minutes. If nobody knows your website is there then you would certainly not get any traffic so you would certainly need to know how to get your website visible across the net.

When making your website along with the website builder you would certainly need to make sure that your meta tag details are correct. Most web hosting providers will offer software within the website builder that would certainly allow you to adjustment your meta tags.

When your website is online and connected to your domain name the search engines across the globe will spider the internet and pickup your meta tag details. Your site will eventually then be displayed within the search engines.

You can however get your website optimised by professionals and submitted manually into the search engines for better results. The more relevant your page becomes to the search engines for a search keyword, the higher you will rank within the search engines. For example: If your meta tag keyword was golf, then you would certainly aim to provide informative content on your website that is relevant to golf. The better the content and relevancy, the more traffic you would certainly receive, due to higher rankings.

How To Create Viral Content

For anybody involved in content marketing the need to develop writing strategies that will produce the viral content you need to be successful is important. For starters producing useful information can take time, therefore if what you publish captures peoples interest it will be widely circulated online. Not only that but publishing content that people enjoy and pass around also tends to keep it in circulation for longer as well! Now as a result, the time you invested in the creation process is a drop in the bucket compared to the exposure and longevity you are experiencing. This is the goal behind publishing content and something you should always strive for each time you create any brand-new composition.

So what can you do to increase the chances that your writing efforts will produce useful information that will go viral online? Here are 5 suggestions!

Be Passionate About Your Subject

This will give you the energy and enough interest to be able and supply insight into what you are writing about. More times than not it is the insight that intrigues people and if you are not enthusiastic enough about your topic your insight or lack thereof will reflect this. The energy your passion will supply helps you to also maintain a consistency in your efforts while making the time you invest more entertaining to you.

Stay in Touch

Effective content marketing involves staying in touch with what is popular within your niche or in the news. Focusing your efforts on popular topics is a great way to compensate for a possible lack in writing skills. Your whole purpose is to produce something of interest for people to read and find worth sharing.

Knowledge

Sharing useful information is based upon writing about knowledge you have accumulated through research, experience or a combination of both that will benefit others. If you know of what you write, and your readers benefit, they will naturally want to share it with people they know as well. The more benefit they receive the more credible and authoritative you become within your given field.

Quality

When publishing content it is common for some people to rush as much information into circulation as possible to gain a broader exposure. If you can however, do not compromise yourself but instead maintain a level of quality in what you compose. It may take longer but the results will be worth it as will your self-satisfaction. It does not hurt your online reputation either!!! Try to avoid mindless reiterations of already published rubbish you have found online!

Keep it Brief

Even though this is not necessarily a strength of this particular writer (sorry) if possible try to keep what you have composed brief in length. On the other hand if what you have to say requires more space and is of good quality you are ‘exempt’ from this rule! It would certainly seem that people would certainly rather take more time reading useful information as opposed to scanning something of lesser quality. So if you are going to ‘go the distance’ by composing something lengthy, be sure it will be worth the read!

Having effective writing strategies to help you create useful information that will go viral online is the key to any successful content marketing campaign. Developing information that is unique can take time therefore you always want to get the most out of your efforts. The 5 suggestions discussed above will help enable you to produce the type of information people find intriguing enough to circulate around online. Remember, when publishing content your #1 goal is to capture the interest of readers and let them distribute your work for you. With a little extra effort in the creation process, you stand to experience longer range benefits. In this way you are again worker smarter, not harder!